Modern children's apparel rooted in West Coast culture. We take the relaxed surf, skate, and streetwear aesthetic and make it kid-friendly without losing its edge. The clothes look cool enough that parents want to wear them, but they’re built with functionality and durability for kids’ energy, play, and personality. We are based out of San Diego County, CA.

Welcome to the Bay Co. family! As a Navy family, we are proud to offer a military, first-responder, and educator discount if you reach out to us! The launch of Little Bay Co. in April of 2020 began with graphic tees for the rugged and coastal-loving family. By fall, we were manufacturing our own in-house designed clothing. After much trial and error, we traveled back to our style roots and begun to design functional pieces, from zip-off hoodies to hybrid shorts with our original surf-inspired style. We have since expanded to luxury athleisure, focusing on our best sellers.